Seymour's Food Intelligence platform
Consumer engagement. Compelling stories. Credible claims.
The Challenge
Health and sustainability claims without the means to effectively communicate them, nor the substance to back them up
Enterprise caterers operate under growing pressure to demonstrate health and sustainability credentials. Most existing tools, however, offer marketing platitudes, not accessible, verifiable data. Consumers are increasingly sceptical, and operators lack a scalable way to communicate what is actually in their food: the precise nutrition, the supplier provenance, and the specific ways each dish affects people and the planet.
The caterer needed a scaleable solution built on a compliant and credible core platform that could work across a large campus, across multiple dining settings, and that in-house teams could maintain without significant operational overhead.
The Solution
Verifiable, recipe-specific, interactive Food Intelligence delivered at the point of choice
Seymour tech transformed the caterer's existing recipe data into full Food Intelligence profiles for each selected dish: precise nutrition, sustainability credentials, supplier stories, ingredients, and interactive focus area impacts — the specific ways each dish affects gut health, energy, the planet, and more. Every claim is grounded in UK government and scientific bodies. All of it accessible via a single QR code or link.
The Impact
Organic growth, genuine engagement, and commercial results
In 3 months, across 4 dining settings, Seymour tech surfaced the health and sustainability work a leading contract caterer was already doing, transforming existing recipe and supplier data into credible, compelling Food Intelligence that created real value for the caterer, their suppliers, their client, and their consumers. The results speak to that shared value: 68% organic growth in engagement, consistent sell-outs, and dwell times that show consumers are not just scanning, but staying.
No marketing support was used at any stage. All growth was organic.
In a catering environment where most consumer interactions last seconds, 3+ minutes means consumers are not scanning and leaving. They are reading and revisiting. They are even downloading the recipes to cook at home. And it is not just the depth of engagement - the number of consumers engaging grew consistently, month on month.
Selected dishes - those with Food Intelligence profiles - were consistently sold out.
“It gives you more than you anticipate — food, story, and practical take-home value. The best part is the recipe download. I’m already making them at home. This is genius.”
— Consumer, London campus
Seymour does not require a long deployment cycle. It requires good recipe data, which operators already have. Seymour integrates with existing kitchen management systems.
1 week — Initial recipe load, quality check, and QR code launch
3–4 hours — To take a new recipe live, once up and running
Start simple. Scale smarter.
Join the operators redefining food, health, and sustainability with Seymour.
Book a demo