Seymour tech & Pure Good

The Caterer

Pure Good is a mid-sized corporate caterer with existing corporate clients whose employees are time poor, pressured, and working between office and home.

Pure Good are also competing for new corporate clients and have been looking for a point of differentiation that aligns with their principles on nutrition and sustainability while making access to delicious, healthy meals, more convenient and exciting for consumers.

The Challenge

• Enable Pure Good to increase their order numbers & per order spend with a client over time;
• Improve predictability, thereby reducing waste, freeing up resources, & growing margin;
• Offer client & consumer analytics to Pure Good that supports decision-making;
• Offer their client a unique employee value proposition that supports employee wellbeing.

The Solution

Seymour tech partnered with Pure Good, providing a trusted digital channel between their end consumers and their kitchen operations.

Through the app each consumer could share their needs and feedback easily and directly with the caterer, enabling easy, automated management of preferences, allergens, and macronutrients, while also offering a convenient way for consumers to order their meals.

A real-time consumer and client dashboard gave on-demand insight into item popularity, consumer ratings, self-reported consumer health feedback, demographic breakdowns according to sex, age, activity levels, health goals, and more.